When the 3,400-member community of Fraser Valley Realtors watched a handful of Realtors earn a profile for what they did wrong, they pressed the Board to do something to inspire a greater level of professional conduct among their colleagues.
Working with the professional standards and business practices leadership, we created a 12-week online RESPECT campaign with targeted content that included stories, tell-alls, graphics, surveys, polls, prizes and social engagement that was fully embraced by the membership who told us they were so inspired by the campaign, they wanted it repeated every year.
Fraser Valley Real Estate Board
Carmen Wright, as staff
Ellen Baragon, consultant