It seemed an unusual problem; health care workers and hospital visitors donning hospital gowns and blankets for their own use?

True, and it was one that was wasting the health authority’s laundry budget and compromising its own sustainability principles.

Using hard facts softened with playful messaging, Ellen decided to target the 20+ thousand Fraser Health Authority employees with what turned out to be a short but successful campaign that achieved the health authority’s goal to reduce waste by 10% in the same year.