When the Canadian post-secondary community set about to consolidate work-integrated learning programs under one umbrella with consistent standards, it called for an awareness campaign that would introduce new perspectives and opportunities to employers.
Creating a Work-Integrated Learning campaign for BC meant developing online and print advertising, promotional materials, web content, and three live virtual events.
The communications strategy needed to be sustainable for use by volunteers, so Carmen designed and developed it with free and low-cost tools and imagery, and a website with the capacity to showcase resources for use by volunteers with limited technical experience.
BC WIL Council and the Association for Co-operative Education and Work-Integrated Learning BC/Yukon
Carmen Wright, consultant