About us

Ours is a no-nonsense, hands-on, get it done business approach.

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It’s in our nature to care about what matters to you, your stakeholders, and the greater public good that draws on your mission.

It is a given that we are ethical, plain-speaking, dedicated and committed to your project for the duration.

The Founders

Ellen Baragon

Ellen is an inventive, resourceful, committed professional whose sense of humour and positive outlook are part of her professional arsenal.

Her projects, though varied, are essentially about the call for awareness and change, whether in a local community-based setting or the greater public arena.

She has worked extensively with government, public agencies and their NGO partners. Ellen’s journalism background is an advantage to clients when handling sensitive media inquiries or sharing information on issues of key public interest.

Carmen Wright

Carmen is a versatile, creative and proactive communicator with a proven track record delivering effective, appealing and well-designed communication solutions to satisfy strategic goals.

With over 16 years experience managing a team of communications and advocacy professionals and 10 years working with Boards of Directors, she has earned a reputation as a positive, inspiring, responsible leader.

Carmen is an agile thinker able to synthesize differing perspectives quickly and drive change that’s progressive, practical, timely and financially responsible.

Our story

What Matters Communications has grown out of an enduring business relationship and friendship between Carmen Wright and Ellen Baragon.

We met back in 2001 while working together at the Fraser Valley Real Estate Board. While Ellen moved on to consulting work as the proprietor of Ergo Creative Services, Carmen remained on staff as a senior manager of the communications teams.

Over the years, Carmen frequently engaged Ellen as an outside consultant. Then, in 2019, Carmen moved on to consult as Carmen Wright, Communications + Design.

It seemed a natural evolution to collaborate under What Matters Communications in 2020, where we combine our unique and complementary mix of talents, shared values and great sense of humour to tackle projects that matter.

Some of our adventures

Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible.

Francis of Assisi

Get in touch

If you have an idea for a project that you need help with, send us a note. We’re always happy to chat.